About DTC

DUE2 Construction Media is the turnkey provider of TEMPORARY DIGITAL OUT-OF-HOME (T-DOOH) advertising solutions.

DIGITAL OUT OF HOME (DOOH) advertising is a technology-enabled extension of the traditional ‘static’ billboard marketplace and can not only be seen in almost every urban area across the world, but in many markets has become part of the aesthetic. Worldwide the DOOH market in 2016 was estimated to be a $3.7B industry but is estimated to grow at a CAGR of 12.6% through 2023. This is attributed to the appreciation of value of the format’s unique impressions, as well as cannibalization from challenged traditional mediums such as Print, TV, Radio, and Static Outdoor.

The biggest challenge with DOOH advertising is securing net new ’screen inventory’ in highly-trafficked (vehicular and pedestrian) urban markets where advertiser demand often exceeds channel supply. This DOOH location shortage creates an implied opportunity for Property Owners to capitalize on their real estate investments in demographically-desirable, high population density areas. Well-managed construction sites provide a viable and replenishing supply of highly sought after potential DOOH advertising inventory.
DTCM T-DOOH solutions are temporary – on active construction projects – only being available during the tenure of each job. As such, many DTCM locations are a ‘once in a lifetime’ opportunity and command a significant market premium.

DTCM is a turnkey provider that delivers passive revenue to Property Owners, and significant benefits to cities and their people. Learn more about some of the curated services that we provide.